Ten customisable email templates to suit your needs and tone of voice to consistently book your ideal client. 


"Whether you are a pro wedding photographer or just starting out, there is something in there for everyone. I know these guides will be a valuable resource that. I'll refer back to often!"

Kelly Williams


The way you communicate in your initial interactions with enquiries is CRUCIAL. One of the best tools you can have in your professional arsenal is a strong set of communication skills that not only represent your brand, but also allow you to increase bookings with your dream clients. 

Don't worry, I've been there.

Yep, writing emails sucks!

When I first started out, I had zero experience with admin tasks, communication...or even photography for that matter. Looking at my business now, you probably wouldn’t guess that I had no earthly idea how to run the back-end of my business (or even reply to emails)!

I spent a HEAP of cash on a set of email response templates (not even wedding photography-related!) and short courses on how to run a successful business - which turned out to be awkward, robotic and frustratingly vague. So I threw out the cookie-cutter, android-style templates and created my own, injecting some Ash in there. Eventually, I went from writing impersonal, formal ‘business’ emails to talking like an actual real person across my whole brand. The result? Pretty soon, I was consistently booking ideal clients.

I continued to perfect them to the level they’re at now; crammed full of personality, fun and always personalised. Ain’t nobody got time for copy and paste crap! People can see it a mile off. 

My couples always reply to me feeling heard, valued and appreciated. They never question my packages or fees; instead, they usually want to know more about me there’s usually a catch-up/doggie playdate in the works ahead of any money talk. With my email response guide, you too can enjoy the same kind of glorious, personal interactions with your couples!

When you dreamed of becoming a successful wedding photographer, did you picture yourself hunched over emails and shackled to social DMs? I'm guessing 'no'. But now you find yourself spending hours slaving away on emails that don't convert into clients and navigating your way through awkward convos with couples, agonising over how to not sound too robotic but still come across like a pro.

Well, after eight years in the photography business, shooting close to 300 weddings and dealing with the chaos of over 100 couples who had the misfortune to plan their big day in the midst of a pandemic, I have experienced every type of email or enquiry imaginable. I’ve taken all that knowledge and distilled it into my photography workshop online, creating a Swiss Army Guide to assist you through any and every situation!

I’ll walk you through the exact templates I use to streamline my inbox and speed up my replies to couples whilst ensuring  every message broadcasts my indefatigable personality. I make it my goal to befriend couples from our very first interaction...and you should too!

Ideal for photographers who feel like they are in struggle town with constructing email replies, booking clients that aren't your vibe, or lack confidence in the language to use when emailing.

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How to write an email brimming with personality and authenticity whilst still remaining professional. I’ll walk you through the techniques I used to make my Ash-sized mark on the industry and how to imbue a genuine vibe into the potentially stiff email format.


How to feel completely comfortable when writing emails, how to send the 'hard' replies and how to ultimately be left with plenty of time in your day to focus on new and exciting projects for your business!


How to create strong email responses that stand out from the crowd and result in consistent bookings of ideal clients. Learn how to create templates that you can adjust to suit each individual enquiry (without sounding like a copy-and-paste merchant).

Are you ready to learn

Kelly Williams

I couldn't resist and got them all. Having all. the tips and tricks from the best of the best is certainly going to up my ante when it comes to responding to couples and with. my workflows. It has made my life so much easier! 

Whether you are a pro wedding photographer or just starting out, there is something in there for everyone. I know these guides will be a valuable resource that. I'll refer back to often!

Heidi Odd

Investing in your email templates helped me add value and personalise my communications with inquiries. They are simple and easy to use, yet full of powerful information to streamline and nail my emaills!

Zoe Louise photography

These. templates are an absolute dream come true! Such amazing resources for wedding photographers that tackles everything you could possibly want! These read like you are talking to Ash in person, and are full of personality and advice that can be implemented. straight away! You would be crazy not to invest in these!

Elk Lifestyle Photography

Thank you so much for launching such an amazing package! I'm super excited to level up my workflow and create emails that show my personality! I have always felt so lost when booking weddings, what to write, how to write it, what to do next, etc! Investing in your workflow resource bundle has given me a clear vision on how to run my business professionally, whilst continuing to show exactly who I am!

What users are saying

Bundle and save

Nail your package quotes and client-centred emails, your workflow pre/post bookings and overall brand with all three guide bundles delivered straight to your inbox. 


Guide to Initial Emails
Guide to Workflow Emails
Guide to Questionnaires

Don't pay $167, get the bundle for just $150

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Here's how I can help you reach your goals

Workflow emails

For those that are wanting to boost their client experience.

Having a structured workflow email makes your photography business run like Usain Bolt’s Ferrari. These workflow templates will help you learn how to educate your couples in the ‘post-booking’ or ‘what the hell happens next’ stage of wedding photography, lay out your timeline and set expectations.

With this structure in place, your couples will immediately feel valued and appreciated. When the wedding arrives, you’ll have all the info you need from them without having to spend hours cross-referencing dates and trawling through your inbox.

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Initial emails

FOR THOSE who are sick of getting ghosted by their ideal clients.

Bet you didn’t even know you were missing this crucial resource. Open a dialogue to create a strong and meaningful relationship between you and your couples...before you’ve even met!

We’ll go over the importance of an interactive contact form, effective communication during those all-important first emails, streamlining your email process and how to compose emails that immediately connect with the desired impact: converting into bookings. 

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For those who want to streamline how they gather information for weddings.

Gain access to the four questionnaires that I use for each and every wedding couple and save yourself a metric ton of stress and second-guessing. Along with The Guide to Workflow Emails, these templates collect all the essential information that you’ll need to be match-ready on the big day.

Streamline your workflow and create time for any other tasks you’ve been putting off. Gain insight and clarity around the logistics of every wedding day in a structured yet relaxed format.


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A guide to my Initial Emails Templates Revealed!

Hit the download button below to gain access to access three of the my most used templates during the initial emailing stage of a wedding photography inquiry.

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