A GUIDE TO WRITING PERSONABLE EMAILS THAT CONNECT AND CONVERT.

Ten customisable email templates that I send to my couples from the moment they book, right through to receiving their images after the wedding. 

WORKFLOW EMAIL TEMPLATES

"Whether you are a pro wedding photographer or just starting out, there is something in there for everyone. I know these guides will be a valuable resource that. I'll refer back to often!"

Kelly Williams

Now’s the time to get your business’s workflow and back-end running smoothly. I’m gonna say this loud for the cheap seats: STUDIO NINJA IS THE BOMB! It has saved me so much time over the years and these email templates that you’re about to invest in (if you’re smart) are integrated automatically into my client management system. Use the code ‘AS19024Y’ for $5 off a month - forever!

What I love about Studio Ninja (besides its bitchin’ name) is that it automatically enters the couples’ names into the emails, so it is entirely personalised with no whiff of a cut-and-paste job. In these examples, you’ll see me use ‘%’ symbols as codes to import this data from the client files into the emails. A quick and foolproof method of personalising emails without needing to re-edit them!

It also allows you to link questionnaires, invoices and contracts, which is SUPER important to a successful workflow! These are available right now in my shop, so you can start streamlining your emails today!

Streamlining your workflow

Ideal for photographers who are in Struggletown when constructing email replies, keep booking clients who aren't their vibe, or lack confidence in knowing the best language to use when emailing.

Client management system

Yay! You’re nailing the enquiries and emails and have started booking a few couples. Aces. Enjoy a glass of Champagne/celebratory breakdance. It's just...now what?

Your couple has just had the best experience with you and have locked you in for their date. Signed, sealed, delivered, deposit paid. But what happens next? Will you keep in touch? Or is the next time you speak going to be on the wedding day itself?

During my first few years in business, I was doing the latter. I'd get emails of Pinterest mood boards and double digit-length word documents crammed full of 'ideal photos' that needed to be taken on the day. Google 'must-have wedding photos' - you’ll see what I was receiving on a routine basis.

I quickly realised what I was missing. My couples didn’t know what I needed from them. I discovered it was my job to educate couples on what to expect of me from the moment of booking, and to assure them that I cared about their journey and was in it for the long haul. Don’t forget this: each and every couple is investing in YOU, not just your photography for one of the most important days of their lives. If you take the deposit and then up and flake, it’s going to leave a less-than-positive impression, right?

01

How to seamlessly implement questionnaires into your workflow, ‘wow-ing’ your couples post-wedding with exciting sneak peaks, and how to ask for reviews in a tactful and positive tone.

02

How to manage expectations and educate your couples in your process between now and the wedding day so everything runs as smooth as silk.

03

How to ask for a booking fee payment / signed contract, and then send a celebratory confirmation emails on contract signing / payment received.

Are you ready to learn

Kelly Williams

I couldn't resist and got them all. Having all. the tips and tricks from the best of the best is certainly going to up my ante when it comes to responding to couples and with. my workflows. It has made my life so much easier! 

Whether you are a pro wedding photographer or just starting out, there is something in there for everyone. I know these guides will be a valuable resource that. I'll refer back to often!

Heidi Odd

Investing in your email templates helped me add value and personalise my communications with inquiries. They are simple and easy to use, yet full of powerful information to streamline and nail my emaills!

Zoe Louise photography

These. templates are an absolute dream come true! Such amazing resources for wedding photographers that tackles everything you could possibly want! These read like you are talking to Ash in person, and are full of personality and advice that can be implemented. straight away! You would be crazy not to invest in these!

Elk Lifestyle Photography

Thank you so much for launching such an amazing package! I'm super excited to level up my workflow and create emails that show my personality! I have always felt so lost when booking weddings, what to write, how to write it, what to do next, etc! Investing in your workflow resource bundle has given me a clear vision on how to run my business professionally, whilst continuing to show exactly who I am!

What users are saying

Bundle and save

Nail your package quotes and client-centred emails, your workflow pre/post bookings and overall brand with all three guide bundles delivered straight to your inbox. 

Includes

Guide to Initial Emails
Guide to Workflow Emails
Guide to Questionnaires

Don't pay $167, get the bundle for just $150

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YOU'VE MASTERED YOUR CRAFT, NOW IT'S TIME TO BUILD YOUR OWN KICK-ARSE CAREER.

Here's how I can help you reach your goals

Workflow emails

For those that are wanting to boost their client experience.

Having a structured workflow email makes your photography business run like Usain Bolt’s Ferrari. These workflow templates will help you learn how to educate your couples in the ‘post-booking’ or ‘what the hell happens next’ stage of wedding photography, lay out your timeline and set expectations.




With this structure in place, your couples will immediately feel valued and appreciated. When the wedding arrives, you’ll have all the info you need from them without having to spend hours cross-referencing dates and trawling through your inbox.

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Initial emails

FOR THOSE who are sick of getting ghosted by their ideal clients.

Bet you didn’t even know you were missing this crucial resource. Open a dialogue to create a strong and meaningful relationship between you and your couples...before you’ve even met!

We’ll go over the importance of an interactive contact form, effective communication during those all-important first emails, streamlining your email process and how to compose emails that immediately connect with the desired impact: converting into bookings. 

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For those who want to streamline how they gather information for weddings.

Gain access to the four questionnaires that I use for each and every wedding couple and save yourself a metric ton of stress and second-guessing. Along with The Guide to Workflow Emails, these templates collect all the essential information that you’ll need to be match-ready on the big day.


Streamline your workflow and create time for any other tasks you’ve been putting off. Gain insight and clarity around the logistics of every wedding day in a structured yet relaxed format.

Questionnaires

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A guide to my Initial Emails Templates Revealed!

Hit the download button below to gain access to access three of the my most used templates during the initial emailing stage of a wedding photography inquiry.

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Melbourne City Wedding